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September 21.2025

2 Minutes Read

Automotive Streaming Council Launches to Revolutionize Advertising Standards

Automotive Streaming Council: A New Era for Advertising

The launch of the Automotive Streaming Council (ASC) marks a pivotal shift for the automotive advertising landscape. Comprising key players like EMG, Netflix, Roku, and Spotify, this coalition aims to bring meaningful change to how automotive products are promoted through streaming platforms. With a focus on establishing advertising standards, the ASC seeks to create an environment where car manufacturers and dealerships can thrive through transparent and effective advertising strategies.

Challenges in the Automotive Advertising Landscape

As Brian Singleton, CEO of EMG, points out, the automotive industry faces significant challenges in the digital advertising realm. Inconsistent standards are a major barrier to effective advertising, leading to confusion among dealerships and consumers alike. The distinction in measurement practices, unclear attribution models, and rising concerns around data usage complicate matters further. The ASC aims to tackle these issues head-on by uniting industry leaders to develop actionable standards.

The Role of Industry Collaboration in Future Growth

Collaboration is central to the ASC's mission. By encouraging dialogue between publishers, platforms, agencies, and dealerships, the council aims to foster a culture of innovation that promotes consistent ad experiences. This unified approach not only benefits advertisers but also helps build trust among consumers. The ASC believes that by working together, stakeholders can unlock the full potential of streaming as a performance-driven channel.

What's Next for Automotive Streaming?

Looking ahead, the ASC is committed to not only establishing standards but also providing education and research resources that will help both buyers and sellers navigate the evolving landscape of automotive streaming. As streaming continues to grow in importance for dealerships, the guidance provided by the ASC will be instrumental in ensuring that advertising remains effective and ethical.

Actionable Insights: What Can Industry Stakeholders Do?

For dealership owners and automotive advertisers, it is crucial to stay informed about the developments from the ASC. Engaging with educational resources and sharing best practices across the network will help bring the industry together, creating a unified front that advocates for transparency and innovation. The road ahead may be complex, but with the council’s support, stakeholders can make informed decisions that elevate their advertising strategies.

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Automotive Streaming Council Launches to Revolutionize Advertising Standards

Automotive Streaming Council: A New Era for Advertising

Challenges in the Automotive Advertising Landscape

The Role of Industry Collaboration in Future Growth

What's Next for Automotive Streaming?

Actionable Insights: What Can Industry Stakeholders Do?

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