Recognizing Excellence: 2026 Dealer of the Year Awards
In a significant honor that underscores the importance of consumer feedback in the automotive industry, approximately 1,000 dealerships across the U.S. and Canada have been awarded the coveted 2026 Dealer of the Year accolades by Cars.com. The selection process relied heavily on nearly 1.3 million consumer reviews submitted throughout 2025, reflecting the voice of thousands of satisfied customers nationwide.
What Does the Award Mean for Dealerships?
The Dealer of the Year awards are not merely accolades; they serve as a benchmark for automotive dealers, highlighting those that excel in customer service and responsiveness. Cars.com emphasized that dealerships with high management response rates to customer feedback signal a commitment to transparency and improvement. In fact, nearly 90% of the honored dealerships consistently responded to reviews, compared to only 52% of dealerships that did not achieve a top rating.
The Importance of Consumer Reviews in Automotive Transactions
According to Jamie Oldershaw, Vice President of Customer Experience at Cars.com, buying a car is a significant decision. Reviews provide social proof for car shoppers, helping them navigate the critical choice of which dealership to trust. Early-stage car shoppers, a demographic over 90% undecided on where to purchase, heavily rely on these reviews as part of their decision-making process. This reliance illustrates the shifting landscape of consumer expectations, where rapid, high-quality communication can differentiate one dealership from another.
Regional Winners: A Glimpse at Automotive Excellence
This year’s winners encompass a variety of dealerships from different regions, showcasing a diverse set of automotive offerings. Notable regional winners include:
- Mid-Atlantic: Mercedes-Benz of Edison – A Ray Catena Dealership, Edison, NJ
- Midwest: Phillips Chevrolet, Frankfort, IL
- New England: White River Toyota, White River Junction, VT
- Plains: Reliable Lexus, Springfield, MO
- Rocky Mountain: Courtesy Acura, Littleton, CO
- Southeast: Honda of Concord, Concord, NC
- Southwest: D&M Leasing – Fort Worth, Fort Worth, TX
- West: Lexus of Pleasanton, Pleasanton, CA
Understanding the Methodology Behind the Awards
The selection process for the Dealer of the Year awards is rigorous. To qualify, dealerships must have at least 25 verified consumer reviews in a calendar year. Evaluation criteria include not just the number of reviews and their star ratings, but also how actively dealers respond to customer feedback. Cars.com provides tools such as Smart Response, powered by AI, to help dealerships improve their engagement with customers and manage their online reputation effectively.
Future Implications for Car Dealerships
As the automotive landscape continues to shift, dealerships must adapt to the rising expectations of tech-savvy consumers who value transparency and quick communication. Cars.com’s review data demonstrates that positive engagement and responsiveness not only build trust but also encourage repeat business and referrals, driving future sales in a competitive market.
Why This Matters to You as a Car Shopper
For car shoppers, understanding which dealerships excel at customer service and responsiveness is crucial. Knowing that over 90% of the Dealer of the Year winners actively respond to customer inquiries can empower consumers to choose dealerships that prioritize their experience. This information not only aids in decision-making but also enhances the overall car buying journey.
In an evolving market, being informed allows you to navigate your options effectively and ensure a rewarding car buying experience.
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