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September 21.2025
2 Minutes Read

PureCars’ Leadership Shake-Up: New CEO and President Set to Elevate Automotive Marketing

Smiling woman in office setting promoting automotive digital marketing growth.

PureCars Names New Leadership to Drive Growth

In a strategic move aimed at enhancing its position in the automotive digital marketing space, PureCars has appointed Lauren Donalson as its new CEO. This decision comes as part of a broader initiative to strengthen the company's leadership and expand its influence in a rapidly evolving industry. Donalson, who previously served as president, was instrumental in building strong customer relationships and improving operational performance. Her promotion signals a continued commitment to innovation and excellence in service delivery.

A Vision for Success

Lauren Donalson’s ascent to CEO has been widely praised by the company's board and industry affiliates. David Muscatel, a senior operating partner at Diversis Capital and a board member of PureCars, commended her vision, stating, “Lauren has been a driving force behind PureCars’ growth, consistently demonstrating the vision and expertise needed to take the company to the next level.” Her focus on fostering innovation and strengthening partnerships is expected to create meaningful results for automotive dealers and Original Equipment Manufacturers (OEMs).

A New Era with Jason Wiley

Joining Donalson in this leadership reshuffle is Jason Wiley, who will take the helm as president. With nearly 25 years of experience in the automotive sphere, Wiley’s background in product strategy and digital marketing positions him as an integral figure in driving PureCars’ revenue. His previous role at Epsilon involved shaping digital media solutions, thus bringing a wealth of experience to this new challenge.

Transforming Automotive Digital Marketing

As the automotive landscape increasingly relies on digital solutions to engage consumers, steps toward data-driven marketing become ever-crucial. Wiley expressed enthusiasm for his new role, stating, “As the automotive industry evolves, we have an incredible opportunity to lead with data-driven solutions that empower our customers.” This focus aligns with PureCars’ mission of enhancing the customer experience through innovative marketing strategies and support.

Looking Forward

The leadership changes at PureCars suggest a robust plan for future endeavors. With Donalson’s focus on operational excellence and Wiley’s strategic initiatives in marketing, the company is poised to amplify its market presence. This evolution comes at a pivotal time for the automotive sector, which must adapt to the growing demand for digital services and solutions. Stakeholders can anticipate impactful changes as the company implements its new strategies.

Call to Action: Stay Updated

As PureCars embarks on this transformative journey with its new leaders, staying informed about developments in automotive digital marketing is key. For more information about the latest trends and insights in the automotive finance sector, visit W-AFS.

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