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Unlocking the Future of Streaming in Automotive Advertising
With a seismic shift in how consumers consume content, it's more important than ever for dealerships to adapt to the rapidly evolving landscape of streaming advertising. In June 2025, streaming overtook both cable and broadcast TV for the first time, with 46% of viewers choosing platforms like Netflix and Hulu over traditional means of television. This is not just a trend; it’s a transformation that dealerships must embrace in order to engage with potential customers effectively.
Ad Fraud: A Hidden Threat to Dealership Budgets
Ad fraud poses a significant challenge for automotive advertisers, potentially siphoning off millions from marketing budgets. The Association of National Advertisers found that U.S. marketers lose a staggering $22 billion to digital ad fraud annually. Ad fraud is an often-overlooked part of advertising spend, which can lead to a breakdown in trust between dealerships and their advertising partners. This is where the partnership between Dealer Stream and Blockboard comes into play, providing a platform that ensures 100% fraud-free campaigns bolstered by blockchain verification.
Why Transparency Matters in Advertising
In a world where misinformation can lead to wasted advertising dollars, transparency is paramount. Advertisers historically fell prey to cookie-cutter strategies and low-quality impressions, leaving many dealerships with little confidence in the effectiveness of their ads. The Dealer Stream and Blockboard collaboration emphasizes an approach that provides full transparency and effective measurement. By prioritizing authentic interaction with consumers, dealerships can build trust and foster brand loyalty.
Capturing Generation Z and Millennials: The Streaming Opportunity
As Generation Z and Millennials embrace streaming services, dealerships have an unprecedented opportunity to reach these audiences. With 99% of U.S. households now having at least one streaming service, this demographic shift cannot be ignored. CTV advertising—which is projected to account for 20% of time spent on media by 2026—provides car dealerships a chance to align their strategies for maximum exposure with the right messaging.
Decisions You Can Make With Streaming Insights
Understanding the changing landscape allows dealerships to enhance their advertising strategies. By focusing on CTV platforms where consumers naturally engage with content, dealerships can increase their visibility and reach. Instead of solely competing on cost, optimizing for higher-quality impressions and consumer engagement can lead to better returns on marketing investments.
Actionable Insights for Dealership Success
Dealerships should seek out partners like Dealer Stream and Blockboard who offer innovative solutions to combat challenges in the streaming space. Investing in focused advertising campaigns using transparent and effective metrics can dramatically increase the likelihood of reaching the right customers. As streaming continues to dominate in households, dealerships should not lag behind this inexorable shift.
If you're a dealership looking to adapt your advertising strategies for today's digital consumer, visit this link for more info on how to leverage these insights for financial success and broader reach.
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