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August 30.2026
3 Minutes Read

Rick Case Honda Celebrates 18-Year Streak with President’s Award Elite

Rick Case Honda President’s Award Elite celebration in office setting.

Rick Case Honda's Unprecedented Streak of Excellence

For the 18th consecutive year, Rick Case Honda has captured the prestigious President’s Award Elite from American Honda, a commendation given to only about 15% of Honda dealerships. This remarkable achievement was celebrated at a special ceremony attended by Honda executives and employees at the dealership, making it a significant milestone in the automotive world.

The Power of Operational Excellence

Rita Case, the dealership’s President and CEO, emphasizes that this award reflects more than just sales numbers. “Our entire team at Rick Case Honda participated in earning this award,” she stated, highlighting operational excellence across all departments, including customer service and dealership management. This comprehensive approach has solidified Rick Case Honda's reputation not just as a top seller, but as a leader in customer satisfaction and experience.

Building a Top Market in South Florida

When Rick Case Honda opened its doors in 2002, South Florida had no top-volume Honda dealers. Through strategic marketing and exceptional service, the Case family significantly changed that landscape. They turned South Florida into Honda's No. 1 volume market for new and certified pre-owned vehicles. To date, Rick Case Honda holds the world record for the most new Hondas sold in a single month, a staggering 1,222 units in one month.

Recognizing the Importance of Customer Relationships

“Winning the President’s Award is not about selling the most cars,” noted Lance Woelfer, Vice President of Honda Automobile Sales. “It’s about creating a relationship that makes customers return.” This philosophy underlines the significance of customer loyalty in today’s competitive automotive market. Rick Case Honda's dedication to fostering strong connections with clients has been key to their sustained success.

Expanding Horizons with Innovation

In addition to their achievements with Honda, Rick Case Volkswagen was also recognized as the No. 1 Volkswagen dealer in the world, further establishing Rick Case Automotive Group as a dominant player in the automotive industry. The recent opening of their new state-of-the-art facility underscores their commitment to enhancing customer experiences. With cutting-edge technology and design, the dealership aims to provide a one-stop destination for all Honda and Volkswagen needs.

Community Commitment Goes Hand in Hand with Success

The Cases are not just focused on sales; they are committed to giving back to the community. They have been pivotal in initiatives that support local charities, including the Boys & Girls Clubs, showcasing their dedication to improving lives beyond the dealership front. Their legacy, which includes raising over $120 million for community organizations, positions them as notable leaders in both business and philanthropy.

Join the Celebration of Excellence

Rick Case Honda's ongoing success story not only showcases exceptional sales and customer service but also serves as a beacon of community involvement and corporate responsibility. With their proven track record, Rick Case Honda continues to set standards in the automotive industry and can be a model for other dealerships to aspire towards.

For those considering a new vehicle or automotive finance options, Rick Case Honda offers personalized automotive finance services that meet customer needs effectively and efficiently.

For more info on how Rick Case Honda can help you navigate your vehicle financing options, visit: www.w-afs.com.

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08.25.2026

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