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March 27.2026
2 Minutes Read

Women Driving Vehicle Retail Returns to NADA Show 2026: Join Leaders for Growth

Modern logo for Women Driving Vehicle Retail NADA Show 2026 with road graphic.

Empowering Diversity in Automotive Retail at NADA Show 2026

The Women Driving Vehicle Retail event, returning to the NADA Show 2026, is set to make waves in the automotive industry on February 3. This event focuses on advancing gender diversity, serving as a platform for women to share their experiences and network, making it a valuable opportunity for all attendees.

Inspiring Speakers and Leadership Lessons

Headlining this year’s program is Lindsay Shookus, a renowned television producer with a plethora of accolades, including being a seven-time Emmy Award winner. Shookus will deliver a session titled “Late Night Lessons in Leadership,” where she will offer insights into thriving under pressure, an ability critical not just in the fast-paced world of television but also in the cutthroat automotive market. Drawing from her extensive career producing live shows, she plans to equip attendees with strategies for resilience and effective decision-making in high-stress scenarios.

From Early Career to Executive Leadership: Diversity Panel Insights

A panel discussion will feature inspiring stories from successful women in the automotive industry. Key panelists include:

  • Felicia Barr, Service Director at Bertera Auto Group
  • Nytasha Walker, Regional Vice President at Subaru of America
  • Kaylee Felio, Sales & Marketing Director at PartsEdge
  • Heather Wilkinson, Assistant Vice President at JM&A Group

These speakers will share their personal growth journeys, emphasizing resilience and the importance of diverse perspectives in leadership roles. Attendees can expect to leave with new insights and encouragement to pursue their professional development paths confidently.

Networking: Building Connections to Drive Change

The event will conclude with a geared networking session, aimed at fostering authentic connections and collaboration among women in the industry. Participants will have the chance to discuss how to build more inclusive dealership cultures, and develop pathways that encourage women to succeed in automotive careers. This initiative signifies a commitment to not only empower women but also to ignite meaningful change within the industry.

Tickets and Registration Details

The Women Driving Vehicle Retail event requires separate tickets, priced at $150 for dealers and managers and $200 for exhibitors and sponsors. This pricing underscores the value of the insights that will be shared, making it a modest investment for impactful learning and networking.

A Call to Action: Join the Movement for Change!

As we look forward to the NADA Show 2026, it’s essential to recognize the importance of gender diversity in the automotive industry. Join the Women Driving Vehicle Retail event to connect, learn, and be inspired. For more information, visit W-AFS to stay updated and secure your spot.

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