Long-Lewis: A Legacy of Trust and Community
In the heart of Alabama, Long-Lewis Automotive Group stands as a paragon of integrity and commitment to service, with roots tracing back to 1887. What began as a humble hardware store has transformed into the longest-running automotive dealership in the state. This year, the group celebrates a notable achievement by averaging the addition of one store per year, reinforcing its position as a leader in the automotive market.
Four Pillars of Success: Employee Satisfaction Leads to Customer Happiness
Long-Lewis’s operational philosophy is built upon four pillars: employee satisfaction, customer satisfaction, volume, and profitability. This unique approach prioritizes employee needs first, translating into enhanced customer experiences. Chief Operating Officer Chris Ouellette emphasizes that satisfied employees foster positive interactions with customers. The dealership conducts anonymous surveys biannually to gauge staff satisfaction and ensure accountability within leadership.
Good Business and Good Deeds: The Long-Lewis Foundation
Long-Lewis’s commitment to community resonates through the Long-Lewis Foundation, a nonprofit organization dedicated to giving back. By partnering with local charities and using their platform to be a “hand up” rather than a “handout,” the foundation embodies the values and principles the company strives for. Using their success to make a difference, the foundation supports initiatives like Big Brothers Big Sisters and United Way, proving that business can be a force for good.
A Rich History of Growth and Evolution
The trajectory of Long-Lewis runs parallel to the evolution of the automotive industry in the United States. With a Ford franchise established in 1915 and a strategic vision that expanded from hardware to automobiles, the group recognized early on the potential of cars to change the way people live. Significant milestones mark the journey, including the transition from a hardware-focused entity to a dedicated automotive dealership, culminating in an expansive enterprise that today operates multiple Chevy and Ford dealerships across Alabama.
Commitment to Continuous Improvement and Customer Satisfaction
Long-Lewis’s business model is not merely about selling cars, but also about cultivating relationships with customers. A commitment to transparency and integrity shapes their reputation. The National Automobile Dealers Association noted that Long-Lewis has an annual sales volume that significantly surpasses the average dealership in the state, making it the largest automotive retailer in Alabama. Customer satisfaction is paramount, with the Long-Lewis Auto Group having received accolades for its service, ensuring that the customer experience enhances long-term loyalty.
As the automotive landscape continues to evolve, Long-Lewis positions itself as a model for success and community engagement. With a focus on integrity, social responsibility, and the welfare of employees and customers alike, the dealership's legacy is poised to inspire the next generation of automotive enterprises.
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