Understanding the Legacy of Long-Lewis Automotive Group
Since its inception in 1887 as a hardware store in Bessemer, Alabama, Long-Lewis has made a remarkable transformation into the state’s longest-running automotive dealership. Specializing in Ford and several other automotive brands, its story is more than just about selling cars; it embodies dedication, community involvement, and a mission rooted in strong values.
A Look Into Long-Lewis's Four Pillars of Success
Long-Lewis focuses on four critical pillars: employee satisfaction, customer satisfaction, volume, and profitability. Chief Operating Officer Chris Ouellette emphasizes the importance of employee well-being, asserting that happy employees lead to satisfied customers. This approach is evident as the company conducts anonymous employee surveys biannually, making leaders accountable for their team's experiences.
Financial Stability Through a Unique Approach
With a steady growth trajectory, averaging one new store per year, Long-Lewis demonstrates the potential for profitability through customer-centric strategies. Ouellette states, "Selling more cars leads to increased business in the service department," showcasing a direct correlation between sales and operational success. Unlike some dealerships known for questionable reputations, Long-Lewis strives to ensure integrity and transparency in its operations, emphasizing biblical principles in its business model.
Community Impact and Philanthropic Efforts
The company’s commitment to community service shines through the Long-Lewis Foundation, which aims to provide a “hand up” rather than a “handout.” This nonprofit arm works alongside organizations such as Big Brothers Big Sisters and uses resources to help individuals in need recover from tough situations, framing philanthropy as an essential aspect of the company's DNA.
A Milestone Celebration: 110 Years of Service
In 2026, Long-Lewis celebrated its 110th anniversary, marking over a century of impactful presence in Alabama’s automotive industry. To celebrate this significant milestone, the company donated $110,000 to ten local charities, reinforcing its commitment to giving back to the communities that have supported them for generations.
Future Predictions: What’s Next for Long-Lewis?
As Long-Lewis looks to the future, the automotive landscape is evolving rapidly with advancements in electric vehicles and digital transformation in buying processes. Still, the company’s dedication to core values and community responsibility positions it well to adapt and thrive amid these changes.
In conclusion, Long-Lewis Automotive Group stands as a testament to what can be achieved through commitment not only to business success but also to the well-being of its employees and community. As the automotive field continues to change, watching how Long-Lewis balances innovation with its foundational principles will be crucial.
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