Did you know that dealerships generating 12,000+ indirect loans monthly are simultaneously leveraging aftermarket products to fill critical gaps that maximize profits and customer trust? In today's evolving automotive market, understanding and integrating aftermarket products auto dealerships offer is not just an advantage—it’s a necessity
Startling Trends in Aftermarket Products Auto Dealerships
The landscape of automotive retail financing and product offerings is shifting dynamically. Chris Wied, a veteran with over 17 years leading Wied Auto Finance Solutions, highlights that “we generate somewhere between 12 and 400 loans a month” for dealerships, which represents just one side of growing dealer profit strategies. As interest rates slightly ease and vehicle ownership extends—currently averaging 13.2 years—there is a notable resurgence in aftermarket product demand.
Auto dealerships are moving beyond just selling cars to embracing aftermarket products auto dealerships that enhance customer retention and profitability. There is strong momentum toward products that allow dealerships control over terms and claims, shifting away from unpredictable reinsurance models toward self-insured vehicle service contracts. This pivot aims for transparency and long-term growth in dealership service departments, fitting the contemporary customer’s extended vehicle ownership timeline.

Image: Dynamic auto dealership showroom scene – staff actively engaged in digital discussions highlighting aftermarket products auto dealerships.
Overview of Aftermarket Products Auto Dealerships
Aftermarket products auto dealerships encompass a broad spectrum of valuable offerings designed to protect customers and boost dealership revenue. Chris Wied of Wied Auto Finance Solutions explains, “We provide everything from identity theft to GAP and tire and wheel protection, plugging in products dealers may not already have.”
These products go well beyond conventional add-ons by filling gaps in the dealership portfolio, particularly in compliance, risk mitigation, and value-added service agreements. They include solutions tailored to vehicle longevity, financial safeguards, and innovative identity verification tools that directly target fraud prevention and regulatory adherence.
Key Features and Benefits of Aftermarket Products
Aftermarket products offered through dealerships often provide a combination of distinct advantages:
- Comprehensive Coverage Options: Vehicle service contracts can extend coverage terms up to 5 years and 125,000 miles, covering vehicles beyond traditional reinsurance limits.
- Financial Security: GAP insurance protects customers from loan balance risks if their vehicle is totaled, a critical selling point for financing approval.
- Fraud Prevention: Identity theft protection and verification tools reduce fraudulent sales risk while ensuring compliance with FTC red flags rules.
- Customer Satisfaction and Retention: Tire and wheel protection reduces costly repairs and drives repeat service visits to dealership service lanes.
Dealerships integrating these products tend to see enhanced service department revenue and stronger customer loyalty. Importantly, effective aftermarket products clarify and simplify customer expectations to support transparency and trust.

Image: Polished close-up of aftermarket warranty agreement exchange demonstrating confidence in aftermarket products auto dealerships.
Auto Parts and Accessories: Essential Components in Aftermarket Products
Physical auto parts and accessories remain foundational aftermarket offerings in dealerships, allowing customers to customize, upgrade, or maintain their vehicles cost-effectively. Quality matters significantly as customers seek reliability and compatibility with their vehicle makes and models. Parts ranging from floor mats to brake pads are among the essentials dealerships stock or make available via online ordering.
With the rise of digital commerce, parts online and auto parts online services have expanded customer convenience, placing extensive inventories at consumers’ fingertips. This shift drives greater engagement in aftermarket sales, enabling dealerships to meet diverse requirements through both in-store and online fulfillment methods.

Image: Inviting, modern showroom displaying a wide selection of aftermarket automotive parts and accessories for customer browsing.
Expert Insights on Aftermarket Products Auto Dealerships
Chris Wied of Wied Auto Finance Solutions shares critical observations on current dealer sentiment: “Dealers are tired of the games and want real returns. Offering self-insured vehicle service contracts gives them control and profitability.”
This expert perspective reflects a broader dealer desire to regain autonomy from fluctuating reinsurance arrangements, which often limit contract terms and contain hidden costs.
Wied emphasizes the value of self-insured vehicle service contracts, where dealerships hold the money, pay claims directly, and govern all contract terms. This approach increases profit margins, fosters dealership-customer trust, and boosts service department visits, all of which contribute to sustainable business growth.
The Role of Identity Verification and Fraud Prevention
Fraud prevention has become an indispensable component of aftermarket product offerings. Identity verification tools like Gather technology provide dealerships with the ability to verify a customer’s identity and auto insurance information instantly. This not only meets federal requirements like the FTC’s red flags rule but also effectively eliminates many fraudulent deals before they occur.
Chris Wied recounts real-world success stories where these tools prevented theft of high-value vehicles by identifying imposters posing as legitimate buyers. Such technology, operating at less than $3 per customer, represents a small investment to drastically reduce costly fraud-related losses and protect dealership assets.

Image: Secure digital identity verification process being conducted by an alert dealership employee safeguarding aftermarket product sales.
Common Misconceptions and Challenges in Aftermarket Products Auto Dealerships
Despite clear advantages, aftermarket products auto dealerships face certain misconceptions and operational challenges. Some dealers hesitate to adopt new products over concerns about complexity, commission structures, or fear of upsetting existing systems. Additionally, transparency issues historically led to customer mistrust, as some contracts included ambiguous terms, hidden costs, or denied claims.
However, as Chris Wied asserts, the market increasingly demands clarity and honesty. “Everyone wants transparency in everything we do,” he says, noting the rising importance of frontline sales training to educate customers on genuine product benefits. Only dealers emphasizing straightforward, fair offerings will sustain growth and customer loyalty as vehicle ownership trends evolve.
Actionable Tips for Auto Dealerships to Maximize Aftermarket Product Sales
- Conduct thorough discovery conversations to identify gaps in your current product offerings and dealership needs.
- Leverage self-insured vehicle service contracts to enhance dealership control over claims processing and profitability.
- Implement identity verification solutions like Gather technology to minimize fraud risks and ensure regulatory compliance.
- Educate your sales team regularly on the features, benefits, and transparency of aftermarket products to build customer trust.
- Engage customers with clear, honest communication emphasizing product value and direct benefits to their vehicle ownership experience.

Image: Knowledgeable sales team engaging customers effectively to promote aftermarket products auto dealerships in a friendly atmosphere.
People Also Ask (FAQs) About Aftermarket Products Auto Dealerships
Will dealerships work on aftermarket parts?
Yes, most dealerships offer maintenance and repair services for aftermarket parts they sell, ensuring parts compatibility and service continuity. It's important customers confirm warranty terms and service agreements at purchase.
What is a red flag in a dealership?
A red flag refers to a warning sign of potential fraud or identity theft that dealerships are required by law to identify and act upon under the FTC’s Red Flags Rule. This includes suspicious documents or inconsistent customer information during transactions.
Who offers the best quality in automotive aftermarket?
Quality varies, but reputable agencies like Wied Auto Finance Solutions, alongside certified manufacturers and wholesalers, are trusted sources. Customers should look for verified warranties, transparent terms, and positive reviews.
Can I decline dealer add-ons?
Yes, customers can decline any add-on products offered at dealerships without affecting the vehicle purchase. It’s recommended to understand each product's benefits before deciding.
Tables: Comparison of Aftermarket Products and Their Benefits
| Product Type | Features | Benefits | Typical Price Range |
|---|---|---|---|
| Vehicle Service Contracts | Extended coverage, customizable terms | Customer retention, profit increase | $500 - $2,000 |
| GAP Insurance | Covers loan balance if vehicle is totaled | Financial protection for customers | $400 - $700 |
| Identity Theft Protection | Customer identity verification | Fraud prevention, compliance | $2 - $5 per customer |
| Tire and Wheel Protection | Covers tire and wheel damage | Reduces repair costs, customer satisfaction | $300 - $600 |
Key Takeaways
- Aftermarket products auto dealerships are vital for boosting dealership profitability and establishing customer loyalty in a competitive market.
- Self-insured vehicle service contracts empower dealerships with more control, better claims management, and enhanced profit margins.
- Identity verification tools like Gather are critical to fraud prevention and satisfying federal compliance requirements efficiently and affordably.
- Transparency and continuous education are essential to overcoming skepticism among dealers and customers alike.
- The aftermarket products market is set for growth amid longer vehicle ownership and evolving customer expectations.

Image: Forward-looking modern car dealership exterior reflecting growth and innovation in aftermarket products auto dealerships.
Conclusion: Embracing Aftermarket Products for Future Success
Chris Wied, of Wied Auto Finance Solutions, concludes, "2026 will see a rebound in the industry, and those who adapt with smart aftermarket products will be the ones to thrive."
For dealerships, embracing these evolving aftermarket strategies is essential to staying competitive and profitable.
For more information visit: https://www.w-afs.com/ and/or call: 833-533-3600.
What You'll Learn
In this article, readers gain a comprehensive understanding of:
- The critical trends shaping aftermarket product adoption in auto dealerships.
- The significance of self-insured vehicle service contracts and fraud prevention tools.
- Practical tips for dealerships to enhance aftermarket product sales effectively.
- How longer vehicle ownership trends impact aftermarket product strategies.
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