Did you know the average vehicle age on the road is now over 13 years? This surprising trend not only reflects how long consumers keep their vehicles but also opens new avenues for dealerships through extended vehicle ownership service contracts
Startling Trends in Extended Vehicle Ownership and Service Contracts
The way people own and maintain vehicles has changed dramatically over recent years. The average vehicle age on the road surpassing 13 years indicates owners are holding onto cars longer than ever, often due to improving automotive technology and economic factors delaying replacement purchases.
This trend has a direct impact on extended vehicle ownership service contracts. The 72-month auto loans originated during the 2020 pandemic peak are now maturing, prompting a surge in vehicle replacements and consequently increasing the demand for comprehensive service contracts that safeguard buyers over longer terms.
Dealers recognize this shift and are adapting by offering longer, more tailored protection plans that are designed to align with extended financing terms. These extended service contracts provide peace of mind to customers worried about the cost of repairs on older vehicles while helping dealerships secure future service revenue.
- Average vehicle age on the road is now over 13 years, increasing demand for extended service contracts
- 72-month loans from 2020 are maturing, driving a surge in vehicle replacements and service contract sales
- Dealers shifting focus to longer-term protection plans to match extended loan terms

Understanding Extended Vehicle Ownership Service Contracts
Extended vehicle ownership service contracts are specialized agreements that extend protection beyond the original manufacturer’s warranty. Unlike traditional extended warranties, these contracts often cover a wider range of repairs and roadside assistance services, crucial for vehicles that have surpassed the typical warranty period.
Such contracts protect against costly mechanical breakdowns, provide roadside support like towing and lockout assistance, and offer transparency that builds consumer trust. With growing vehicle longevity, these contracts are becoming indispensable, offering both consumer confidence and dealer revenue stability.
- Definition and features of extended service contracts and vehicle service contracts
- Differences between extended warranties and service contracts
- Coverage details including covered repair and roadside assistance options
What is an Extended Service Contract for a Car?
An extended service contract for a car functions as a protection plan that covers repairs and services after the original warranty expires. While the term “extended warranty” is often used interchangeably, service contracts typically offer more comprehensive protection including routine maintenance and roadside assistance.
Chris Weed, of Wied Auto Finance Solutions, explains,
"With vehicles lasting longer, extended vehicle ownership service contracts are essential to protect both dealers and customers from unexpected repair costs."

The Growing Importance of Extended Service Contracts in the Automotive Industry
As vehicles remain on the road longer, dealerships are keenly aware of the need to evolve their offerings. Extended service contracts are reshaping dealer strategies by introducing flexible, longer-term products that outpace the limitations of traditional reinsurance models.
One notable industry evolution is the rise of self-insured vehicle service contracts. Instead of relying on reinsurance companies, some dealers are adopting programs that allow them to hold funds, pay claims directly, and maintain full control over the warranty process — an attractive option for dealers seeking increased profitability and transparency.
Such models support contracts lasting up to 5 years or 125,000 miles, providing significant coverage for customers who aim to keep their vehicles far longer. This not only meets current consumer needs but positions dealerships as proactive partners in vehicle care.
- How extended vehicle ownership is reshaping dealer strategies
- The rise of self-insured vehicle service contracts versus traditional reinsurance models
- Benefits of longer-term contracts up to 5 years and 125,000 miles

Key Features and Benefits of Extended Vehicle Ownership Service Contracts
| Service Contract Type | Coverage Limits | Pricing | Benefits |
|---|---|---|---|
| Traditional Reinsured Contracts | Typically up to 60,000 miles or 5 years | Moderate; includes administration fees | Standard repair coverage, limited flexibility |
| Self-Insured Service Contracts | Up to 125,000 miles / 5 years or more | Competitive; fewer overhead costs | Dealer control, direct claim payments, enhanced customer experience |
| Roadside Assistance Add-On | Nationwide service, towing, lockout, etc. | Variable, often included or low-cost add-on | Peace of mind, increased customer loyalty |

- Comprehensive coverage for older vehicles beyond manufacturer warranties
- Increased customer retention through service department visits
- Transparency and simplicity in contract terms to build trust
Chris Weed highlights, "Dealers want real returns and profits, and extended service contracts that say what they do and do what they say are winning the market."
Challenges and Misconceptions About Extended Service Contracts
Despite their benefits, extended vehicle ownership service contracts face skepticism primarily due to dealer concerns over administration fees and complex reinsurance arrangements. Many dealers worry about the costs involved and have been cautious about adopting newer, self-insured models that require more oversight.
Additionally, there is confusion in the market around preload products — those added early in the financing process to increase contract penetration — and the necessity for transparency around contract terms. Misunderstandings and myths comparing extended warranties to service contracts can lead to hesitancy among both dealers and customers.
Overcoming these misconceptions requires education and clear communication, emphasizing simple, honest contract designs that cater to extended vehicle ownership realities.
- Dealer concerns about administration fees and reinsurance costs
- Misunderstandings about preload products and transparency
- Common myths about extended warranties versus service contracts

How Dealers Can Leverage Extended Vehicle Ownership Service Contracts for Growth
To capitalize on the growing market of extended vehicle ownership, dealerships must integrate service contracts seamlessly into their sales processes. Educating sales teams on product features and benefits enhances their ability to present contracts as essential vehicle protection — not optional add-ons.
Service contracts serve as effective lead magnets, attracting customers through compelling offers and easing objections related to costly repairs. Moreover, they boost customer retention by encouraging service visits, creating long-term revenue streams beyond the initial vehicle sale.
Empowering sales teams with transparent, easy-to-understand contracts builds trust and improves closing rates, helping dealerships stand out in a competitive market focused on customer satisfaction and value.
- Strategies for integrating service contracts into the sales process
- Using service contracts as a lead magnet and customer retention tool
- Empowering sales teams with product knowledge and transparency

People Also Ask: Common Questions About Extended Service Contracts
-
What is an extended service contract for a car?
It is a product that covers vehicle repairs and related services beyond the original warranty period, often providing broader and longer coverage. -
Is a service contract better than an extended warranty?
Service contracts generally offer more extensive and flexible coverage compared to traditional extended warranties, including maintenance and roadside assistance. -
How much is an extended service contract?
Pricing varies by vehicle, coverage level, and duration but typically ranges from a few hundred to a few thousand dollars, often amortized in financing. -
What is the best car extended warranty service?
The best service depends on dealer programs and customer needs, but self-insured contracts offering transparency, comprehensive coverage, and direct claims payment are increasingly preferred.
What You'll Learn: Key Takeaways on Extended Vehicle Ownership Service Contracts
- The critical role of extended service contracts in today's automotive market
- How extended ownership trends influence contract design and dealer profitability
- Best practices for selecting and selling service contracts with transparency and customer focus
Conclusion: Preparing for the Future of Extended Vehicle Ownership Service Contracts
Chris Weed concludes, "2026 will be a rebound year for the industry, and those dealers who adapt with smart extended service contracts will thrive."
Call to Action
- For more information visit: https://www.w-afs.com/
- Or call: 833-533-3600 to discuss tailored extended vehicle ownership service contracts
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