Did you know that dealer-owned warranty programs are rapidly reshaping the automotive service contract landscape, empowering dealerships to boost profits and deepen customer loyalty? As the automotive industry evolves, dealerships are seeking innovative ways to enhance profitability while delivering superior customer experiences
Startling Facts About Dealer-Owned Warranty Programs and Their Growing Importance
The shift towards dealer-owned warranty programs is not just a trend but a strategic movement within dealerships aiming to maximize revenues and improve customer retention. More dealerships are recognizing that maintaining control over their warranty products can result in higher profit margins and enhanced service department traffic. This growing importance aligns with a market where customers are holding on to their vehicles longer — the average car age in the U.S. is now 13.2 years — increasing the demand for reliable and extended service contracts.
Dealer-owned warranty programs provide a unique opportunity to plug gaps left by traditional product offerings that may not fully meet customer or dealer needs. By holding the money and managing claims themselves, dealerships gain direct oversight, resulting in improved transparency and customer trust. Chris Weed of Wied Auto Finance Solutions notes, “Dealers are tired of the games and want real returns. Dealer-owned warranty programs provide that real business.” This approach empowers dealers to build stronger relationships with their customers and boosts dealership profitability, making DOWPs an essential tool in 2026 and beyond.

What Are Dealer-Owned Warranty Programs? Defining Key Concepts
Dealer-owned warranty programs (DOWPs) allow dealerships to self-insure and administer their own vehicle service contracts. Unlike traditional warranty products issued through third-party reinsurance companies, DOWPs provide dealers with full control over funds, claims management, and contract terms. This autonomy enables dealers to tailor warranties to better suit their customers’ needs, fostering long-term loyalty.
These programs contrast sharply with conventional warranty companies, which typically act as intermediaries managing reinsurance-backed vehicle service contracts. Dealer owned warranty companies—such as the Dealer Owned Warranty Company (DOWC)—operate with a model that places the dealer in direct control, effectively cutting out many middlemen fees and complications. This results in a more cost-effective, flexible warranty solution that can be aligned with the dealer’s service and sales goals.
Chris Weed, of Wied Auto Finance Solutions, explains, "We actually offer a program to our dealers where they can build their own vehicle service contract. They hold the money, pay the claims, and have all the control, unlike in reinsurance."
Overview of Reinsurance in the Warranty Industry
Traditionally, dealerships have relied on reinsurance models for warranty products. Under this system, a third-party insurance company assumes the risk and handles claims, while the dealership purchases contracts from these providers. While this method offers established infrastructure and risk mitigation, it comes with significant drawbacks. High administrative fees, less flexible contract terms, and limited control over claims can restrict dealership profits.
Reinsurance contracts often cover fixed mileage and term limits, such as three- or five-year terms, which may not match the longer financing terms increasingly common today. Furthermore, dealers must pay ongoing fees and may lack transparency regarding claim payouts. These limitations can frustrate dealers who want to tailor their offerings to better fit customer needs and maximize returns.
Comparing Dealer-Owned Warranty Programs vs. Reinsurance: Pros and Cons
- Dealer-Owned Warranty Programs: Greater control, potential for higher profits, and direct claim management.
- Reinsurance: Established infrastructure but often involves higher costs and less flexibility.
- Chris Weed notes, "Chains are starting to weigh their positions with reinsurance companies against dealer-owned warranty companies and seeing the cost benefits."

How Dealer-Owned Warranty Programs Enhance Customer Loyalty and Experience
Dealer-owned warranty programs contribute significantly to customer loyalty by offering transparent, reliable service contracts. Customers value warranties they understand and trust, which encourage repeat visits to the service department. DOWPs help dealerships create a seamless service experience that drives not just initial sales but repeat business for maintenance and repairs.
Chris Weed emphasizes, “The idea is for the customer to come back to that service department because that’s why BSCs were created.” When customers feel confident their warranty claims will be handled efficiently and their vehicles protected, they are more likely to remain loyal to that dealership’s service department, increasing lifetime customer value.
Role of Service Contracts in Dealer-Owned Warranty Programs
Service contracts offered through dealer-owned programs often extend beyond traditional limits, providing terms up to five years or 125,000 miles. This is crucial given the rise in vehicle longevity and extended financing terms, sometimes reaching 72 or 84 months. Longer, more flexible service contracts align with modern car ownership, providing comprehensive coverage that matches customer needs.
These contracts also offer dealerships a compelling value proposition, as they protect customers against expensive repairs and incentivize visits to the dealership service department. This combination of extended protection and increased service traffic results in a win-win scenario for dealers and customers alike.

Key Features of the DOWC Program and Its Market Impact
The Dealer Owned Warranty Company (DOWC) program stands out as a premier example of a successful dealer-owned warranty model. Founded by an industry veteran who transitioned from reinsurance, DOWC offers dealers unparalleled autonomy over their vehicle service contract programs. Dealers fund claims themselves, retain premiums, and benefit from reduced administrative overhead.
This approach reduces costs and increases profitability, giving dealers the flexibility to craft contracts that best fit their inventory and customer base. The DOWC program's unique structure empowers dealers to break away from the constraints imposed by traditional reinsurance companies and compete more effectively in a competitive market.
| Feature | Dealer-Owned Warranty Programs | Reinsurance |
|---|---|---|
| Control Over Funds | Full control by dealer | Managed by third party |
| Claims Handling | Dealer pays claims directly | Claims handled by insurer |
| Contract Terms | Flexible, up to 5 years/125,000 miles | Typically shorter terms |
| Administrative Fees | Lower fees | Higher fees |
| Profit Potential | Higher potential | Limited |

Common Misconceptions and Challenges with Dealer-Owned Warranty Programs
Despite their benefits, dealer-owned warranty programs face skepticism due to misconceptions about their complexity and risk. Many dealers hesitate, fearing they lack the expertise to self-manage claims or worry about financial exposure. However, with proper education and transparency, these barriers can be overcome.
Dealer education sessions and training help demystify the process, showing how DOWPs can be administered efficiently with adequate risk controls. Clear communication about program features also alleviates worries. Moreover, the potential for increased profitability and customer satisfaction outweighs concerns, making adoption a wise strategic step.

Actionable Tips for Dealers Considering Dealer-Owned Warranty Programs
- Conduct a thorough analysis of current warranty and reinsurance costs.
- Engage with trusted dealer-owned warranty companies like DOWC for tailored solutions.
- Train sales and F&I teams on the benefits and selling points of dealer-owned warranty programs.
- Focus on transparent communication with customers to build trust and loyalty.
- Leverage service contracts as a tool to increase service department traffic and profitability.
People Also Ask: Frequently Asked Questions About Dealer-Owned Warranty Programs
- What is a dealer-owned warranty company? A dealer-owned warranty company is an entity that allows dealerships to self-insure and manage their own vehicle service contracts, giving them control over funds and claims.
- Which car warranty program is the best? The best car warranty program depends on dealer needs, but dealer-owned warranty programs like DOWC offer flexibility and control that many find advantageous.
- Is a dealer warranty worth it on a used car? Yes, dealer warranties can provide valuable protection and peace of mind for used car buyers, especially when backed by reputable dealer-owned warranty companies.
- What does Dave Ramsey say about extended warranties on cars? Dave Ramsey generally advises caution with extended warranties, emphasizing the importance of understanding terms and costs before purchasing.
Key Takeaways: Why Dealer-Owned Warranty Programs Are the Future
- Dealer-owned warranty programs offer greater control and profitability for dealerships.
- They enhance customer loyalty by providing transparent and reliable service contracts.
- The DOWC program exemplifies the benefits of self-insurance in the automotive warranty market.
- Education and transparency are essential to overcoming misconceptions.
- Adopting dealer-owned warranty programs positions dealerships for growth in 2026 and beyond.
Conclusion: Embracing Dealer-Owned Warranty Programs for Sustainable Success
As the automotive industry evolves, dealer-owned warranty programs represent a strategic opportunity for dealerships to increase profits, improve customer experience, and gain competitive advantage. Chris Weed of Wied Auto Finance Solutions highlights, "Dealers are tired of the games and want real returns. Dealer-owned warranty programs provide that real business." Dealers ready to innovate and empower themselves will thrive in the coming years.
For more information visit: https://www.w-afs.com/ and or call: 833-533-3600.

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