Did you know that the average car on the road is now over 13 years old, creating a booming opportunity for dealer-owned warranty benefits to enhance profitability and customer loyalty? This fact highlights a significant shift in the automotive industry, where longer vehicle ownership demands fresh approaches to warranty and service contracts

Overview of Dealer-Owned Warranty Benefits
- Definition and explanation of dealer-owned warranty programs: Dealer-owned warranty programs are innovative solutions that allow dealerships to control and manage their own vehicle service contracts rather than relying solely on third-party or traditional reinsurance companies. This approach enables dealers to self-insure and tailor warranty offerings to meet specific customer and market needs.
- How dealer-owned warranty companies differ from traditional warranty companies: Unlike traditional warranty companies, dealer-owned warranty companies (DOWCs) offer dealers full authority over funds, claims processing, and product terms. This autonomy reduces administrative overhead and enables greater transparency and flexibility in warranty coverage.
- Introduction to the DOWC program and its unique features: The DOWC program, championed by entities like the one Chris Weed represents, provides dealerships with proprietary tools to build and maintain their own vehicle service contracts — holding the money, paying claims, and controlling the entire process in-house.
Chris Weed, of Wied Auto Finance Solutions, explains, "We offer a program where dealers can build their own vehicle service contract, hold the money, pay the claims, and have full control—unlike traditional reinsurance models."
Key Advantages of Dealer-Owned Warranty Programs
- Greater control over claims and funds: Dealers managing their own warranty funds can ensure claims are handled promptly and fairly, reducing delays and disputes common with third-party administrators.
- Reduced administrative fees and costs: Eliminating the middleman results in significant savings on administrative expenses, allowing dealers to retain more profit from service contracts.
- Ability to offer longer-term contracts aligned with extended loan terms: With auto loans increasingly spanning 66 to 84 months, dealers can offer extended warranties that protect customers throughout the full financing period, improving customer satisfaction and retention.
- Enhanced customer retention through service department returns: Service contracts encourage customers to return for maintenance, increasing valuable service lane revenue.
How Dealer-Owned Warranty Companies Improve Dealer Profitability
- Generating additional revenue streams through investment income: By holding funds internally, dealers can benefit from the investment income on premiums before claims are paid out.
- Minimizing reliance on third-party warranty companies: Reducing dependency on external insurers lowers costs and enhances dealer autonomy.
- Increasing transparency and trust with customers: With direct control, dealers can provide clearer explanations of coverage terms, building stronger buyer confidence.
- Reducing risk of claim denials and disputes: Self-managed programs allow for more consistent and dealer-friendly claim resolutions.
Chris Weed notes, "Chains are starting to weigh their positions with reinsurance companies against dealer-owned warranty companies and realizing the cost savings and profit potential."

Enhancing Customer Experience and Loyalty with Dealer-Owned Warranty Benefits
- Offering transparent and reliable service contracts: Dealer-owned programs are designed to say what they do and do what they say, avoiding hidden fees and ambiguities typical in other contracts.
- Building trust through claims that pay as promised: Prompt and honest claims processing strengthens customer relationships and dealership reputation.
- Encouraging repeat visits to the dealership service department: Warranty coverage drives service retention, boosting dealership service revenues.
- Aligning warranty terms with customer vehicle ownership patterns: Programs tailored to longer average vehicle ownership – now over 13 years – enhance relevance and value for customers.
The Role of Service Contracts in Dealer-Owned Warranty Programs
- Difference between service contracts and traditional warranties: Service contracts, often sold as extended warranties, provide customizable coverage beyond manufacturer warranties with options like disappearing deductibles and additional protections.
- How service contracts complement dealer-owned warranty benefits: These contracts increase dealer profitability by providing ongoing revenue while improving customer satisfaction and loyalty through meaningful coverage.
- Examples of popular service contract features such as disappearing deductibles: Features like waived or disappearing deductibles incentivize customers to use dealership service centers, increasing retention and service department profitability.
Common Misconceptions and Challenges with Dealer-Owned Warranty Companies
- Concerns about risk and claim management: Dealers often worry about assuming liability; however, proper program structure and expertise mitigate these risks effectively.
- Misunderstandings about administrative responsibilities: Some dealers fear an increased burden administering warranties, yet many DOWC programs provide comprehensive administrative support.
- Overcoming dealer hesitation to adopt new warranty models: Resistance to change is common, but the long-term financial and operational benefits of dealer-owned programs encourage gradual adoption.
Chris Weed emphasizes, "The dealers are tired of the games and want real returns and profits. Dealer-owned warranty programs provide that transparency and control."

How to Get Started with a Dealer-Owned Warranty Company
- Steps to evaluate and select a dealer-owned warranty company: Dealers should analyze their current warranty offerings, research potential DOWC partners, and assess financial and operational impacts.
- Key considerations for integrating the DOWC program: Important factors include compatibility with existing dealership systems, cost structure, claim processing support, and customizable contract options.
- Training and empowering dealership staff for successful implementation: Educating sales and F&I teams on warranty benefits and program details ensures a smooth customer experience and optimizes contract sales.
| Step | Description | Benefits |
|---|---|---|
| Assessment | Analyze current warranty and service contract offerings | Identify gaps and opportunities |
| Selection | Choose a dealer-owned warranty company like DOWC | Gain control and reduce costs |
| Implementation | Train staff and integrate systems | Ensure smooth customer experience |
| Monitoring | Track claims and financial performance | Optimize profitability and customer satisfaction |

People Also Ask (FAQs) About Dealer-Owned Warranty Benefits
-
Do dealerships make money off of warranty repairs?
Yes, dealer-owned warranty programs allow dealerships to retain profits from warranty repairs by managing claims internally and reducing third-party fees. -
What does a dealer warranty cover?
Dealer warranties typically cover repairs and replacements of vehicle components as specified in the service contract, often extending beyond manufacturer warranties. -
Is a dealer warranty worth it on a used car?
Dealer warranties can provide valuable protection for used car buyers, offering peace of mind and encouraging service loyalty at the dealership. -
What is a dealer-owned warranty company?
A dealer-owned warranty company is an entity that allows dealerships to self-insure and manage their own warranty programs, providing greater control and profitability.
Key Takeaways on Dealer-Owned Warranty Benefits
- Dealer-owned warranty programs empower dealerships with control over claims and funds.
- They reduce costs associated with traditional reinsurance and administrative fees.
- These programs enhance customer loyalty by aligning warranty terms with vehicle ownership trends.
- Transparency and trust are critical to dealer and customer satisfaction.
- Implementing a dealer-owned warranty company like DOWC can significantly boost dealership profitability.

Conclusion: Embracing Dealer-Owned Warranty Benefits for a Profitable Future
Chris Weed concludes, "2026 is shaping up to be a year where dealers who embrace dealer-owned warranty programs and transparency will thrive and build lasting customer relationships."
Dealerships looking to grow profits and strengthen customer loyalty should explore and implement dealer-owned warranty programs to gain greater control, reduce costs, and offer meaningful protection that resonates with today’s extended vehicle ownership trends.
For More Information
- Visit: https://www.w-afs.com/
- Call: 833-533-3600
Add Row
Add



Write A Comment