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March 03.2026
2 Minutes Read

Unleash Your Finance Skills: Compete at the 2026 EFI Event

Promotional poster for Ethical F&I Role-play Contest.

Show Your Skills at the Ethical F&I Managers Conference

The much-anticipated 2026 Ethical F&I Managers Conference is set to showcase an exciting event for finance and insurance (F&I) professionals: the live role-play contest named 'So You Think You Can Do F&I.' Scheduled for April 13-15 at The Cosmopolitan in Las Vegas, this contest offers a unique opportunity for finalists to demonstrate their skills in a realistic scenario directly in front of their peers.

Why This Contest Matters

Participating in the ‘So You Think You Can Do F&I’ contest not only gives finalists the chance to shine but also serves as an inspirational platform to showcase their adherence to ethical practices in F&I. Each contender will face a real-life scenario crafted to test their problem-solving and customer service skills, from handling objections to engaging with challenging customers, which are everyday occurrences in an F&I office.

The Application Process: Get Ready!

To be eligible for this prestigious contest, interested participants must submit a video application featuring a financed deal menu that reflects their current setup. Here are some essential guidelines for your submission:

  • Video length should not exceed five minutes.
  • Present as if addressing a customer; involvement of another person is not necessary.
  • Clarity of video and sound is secondary to the content of your presentation.

Video submissions are due by March 9, providing a great opportunity for aspiring F&I managers to earn recognition and valuable prizes.

What’s at Stake?

Selected finalists not only gain the chance to compete live but also enjoy complimentary conference registration and an exclusive invitation to a VIP party to open the event. The winners can look forward to monetary prizes: first prize $5,000, second $2,500, and diminishing amounts for the following places.

Collaborative Learning and Networking

For those who want to dive deeper into F&I practices, this year’s conference will be co-located with the Agent Summit, fostering broader networking and collaboration among industry professionals. This creates exciting synergies while providing unique insights into current trends and best practices. Over 900 attendees and more than 100 sponsors participated last year, emphasizing the value of collective experiences and knowledge sharing.

What Lies Ahead: Future Trends in F&I

As F&I becomes increasingly important in the automotive sales process, professionals should prepare for evolving customer expectations and technological changes. Engaging with the community at events like the EFI conference is beneficial for networking as well as anticipating future trends. Being part of conversations about ethics and performance in finance services can lead to significant opportunities in the automobile finance sector.

With such momentum leading to the conference, the F&I sector has a robust chance to enhance its practices, boost performance metrics, and solidify relationships among automotive finance companies.

For more details on how to participate and to catch the latest updates about the event, visit here.

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